I was the content strategist and media director for the Canadian DJ Show. Sponsored by industry leader Pioneer DJ, CDJ Show is the countries biggest conference and trade show for professional DJs and executives in the electronic music industry.
Initially, my primary task was to lead a brand refresh. The original branding was already very established and recognized in the industry. With fresh eyes and 10+ years as a professional DJ, I was able to bring a new modern direction to the existing brand and further the impact of the show.