Project Description

DESIGN Print Design
VIDEO Directing, Editing
WEB N/A
MARKETING Content Creation
Events Branding, Marketing
PROJECT URL www.lexusoflondongolfclassic.com

My introduction to Lexus of London was helping with creating assets for the Golf Classic that has been running for over 20 years in London Ontario in support of prostate cancer research. My initial role was helping with content for the Live Auction Gala that happened the night before the event.

In the final year, I transitioned to creating all the marketing assets for the entire event. In 2019 we raised over $70,000 for the London Health Sciences Centre, contributing to the cumulative donation of over 1.5 million dollars!

I was responsible for creating all the printed assets including invitations, gala guides, auction signage, and golf course marketing signs.

I was also asked to film content to be used by Car-Mercial for digital marketing campaigns for both Lexus and Toyota