At eTail West 2025, I led the creative strategy and execution for Gorgias’ booth experience, centered around the theme “What’s Your Conversational AI Personality?”. In partnership with Jaxxon, we developed a quiz that matched attendees to AI-powered CX personas, each represented by a curated gemstone bracelet. The activation blended personalized storytelling with tangible takeaways, driving a significant increase in booth engagement and demo sign-ups compared to the previous year. This campaign not only reinforced Gorgias’ new positioning as a leader in Conversational AI but also created a memorable, brand-aligned experience that stood out on the show floor.