Jake Sinclair
Creative Director · Brand Design Leader
Professional Summary
10+ years of experience leading brand, campaign, and creative strategy across SaaS, AI, and consumer tech.
Proven success launching global rebrands, scaling design systems, and driving cross-functional alignment.
Hands-on creative leader with deep expertise in visual identity, digital campaigns, and OOH experiences.
Strong collaborator across product, marketing, and content teams — from GTM through lifecycle.
Experienced mentor and team builder with a track record of elevating brand craft and consistency.
Passionate about thoughtful design, strategic storytelling, and building brands people actually remember.
Experience
Gorgias - Senior Brand Designer
04/2024 - 07/2025
CX platform used by 14,000+ ecommerce brands globally
Defined and evolved Gorgias’ global brand identity, scaling creative across product, web, and content.
Directed campaign work for AI launches, lifecycle marketing, and high-impact events.
Partnered with product, growth, and communications teams to align design with business strategy.
Mentored freelance designers and managed creative output across agencies and contractors.
Balanced vision and execution—shaping narratives while designing hands-on.
Trained and deployed a custom brand GPT for content creation, presented org-wide, and now used across teams
7shifts - Senior Brand Designer
06/2022 - 04/2024
Restaurant tech platform supporting 1M+ workers
Led the company’s full rebrand from strategy and identity to rollout across all channels.
Directed the brand reveal at the National Restaurant Association Show with a city-wide OOH campaign and a highly-produced, branded booth experience.
Rebranded The Preshift podcast, resulting in a 240% increase in listenership.
Worked closely with Product Marketing, Demand Gen, and Content teams to unify the brand experience.
Balanced vision and execution—shaping narratives while designing hands-on.
Mentored junior designers and supported hiring for the growing brand team.
Toptal & Visorboard - Freelance Brand Consultant
04/2022 - Present
Design partner to SaaS, B2B, and consumer brands globally
Led brand and digital work across identity, campaigns, websites, and GTM collateral.
Worked directly with founders, marketers, and product teams to bring new brands to market and reposition existing ones.
Directed multidisciplinary collaborators (motion, copy, illustration) to ensure creative consistency and quality.
Shipped launch campaigns that supported funding rounds, acquisitions, and user growth.
MEDTech Group - Senior Designer
01/2021 - 11/2021
Design partner to SaaS, B2B, and consumer brands globally
Designed a 3D product mock-up tool that increased web acquisition by 435%.
Led large-scale experiential design for Disney, NBA/NFL franchises, and PGA Tour events.
Mentored four junior designers across tools, reviews, and real-world execution.
Core Competencies
Skills
Brand Strategy · Creative Direction · Cross-Functional Collaboration · Campaign Development · Event & OOH Creative · Design Mentorship · Design Systems · SaaS & B2B Positioning · GTM Alignment · Content Strategy
Tool Proficiency
Figma · Framer · Adobe Creative Suite · Webflow · Jitter · Spline · ChatGPT · Midjourney · Notion · Asana · Miro
Education
Business Marketing
Fanshawe College